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Webinar: Israel's Most Critical Warfront--The Media and How it Affects us All

Sunday, September 15, 2024 12 Elul 5784

10:00 AM - 11:30 AM

“Many of the people deciding what you will read and see view their role not as explanatory but as political. Coverage is a weapon to be placed at the disposal of the side they like.” Matti Friedman, AP whistleblower

Rachael Stern, Director of Operations at TPS IL, The Press Service of Israel, is dedicated to reshaping the media narrative to combat antisemitism. A former lone soldier in the IDF’s International Relations Unit, Rachael’s journey led her to study counter terrorism and government at Reichman University. In her role at TPS IL, she serves as a link between Israel and international news agencies, overseeing the certification of crucial videos and imagery and facilitating partnerships. Her efforts were notably instrumental on significant occasions, such as the events surrounding the massacre of October 7th. Rachael’s work extends beyond media communications.She engages with diverse audiences, sharing firsthand accounts of the impact of terrorism, international news response, expressing TPSIL's commitment to accurate, field-based reporting. During her journey at TPS IL, she has expanded its on-the-ground operations, seizing the initiative in global news narratives to address rising antisemitism. Her proactive approach has contributed to over 10 significant international partnerships, extending TPSIL’s reach to billions worldwide, including collaborations with the Philippines, 22 Latin American nations, and the Czech Republic. At the heart of Rachael’s mission is a desire to showcase Israel’s complex reality – its challenges, triumphs, and, above all, the truth. Her dedication not only reflects her professional prowess but also her personal commitment to a cause that resonates globally.

A news agency must be the original source collecting information and distributing it to news networks and organizations with an emphasis on releasing coverage as close to real-time as possible. Negative Israeli news emerges daily, misinforming the public and wreaking havoc on the diplomatic, military, and political stability and operations within Israel and impacting antisemitism worldwide. TPS IL provides an effective solution to the mass of inaccurate depictions of Israel: covering the news events as they happen and distributing the news to international news agencies, (aka the news’ source for news).The Press Service of Israel (TPSIL) is Israel’s sole news agency. An efficient, effective, and independent non-profit, TPSIL is the Israeli news source within the global media arena, bringing Israel’s news to places previously untouched by Israeli media. Composed of a professional news team, as well as hundreds of volunteer photojournalists throughout Israel, Judea and Samaria, and even Gaza, TPSIL is on the scene at every news event to cover and distribute the truth to the world, straight from the scene. To maintain independence, TPSIL does not accept funding from the Israeli Government but relies on donations from foundations and individuals.

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Wed, January 15 2025 15 Tevet 5785